after sales service: Service that continues after the sale of a product (maintenance, etc.) agent: Person or company that acts for another and provides a specified service. cash refund offer: Offer to pay back part of the purchase price of a product to customers who send a "proof of purchase" to the manufacturer. B2B e-commerce: Business to business e-commerce : use of commercial networks, online product calatogues and other online resources to obtain better prices and reach new customers. B2C e-commerce: Business to consumer e-commerce :
online sale of goods and services directly to consumers. Benchmarking: Comparing one's products to those of competitors in order to improve quality and performance. chain store: Two or more shops or outlets that have the same owner and sell similar lines of merchandise Buyer: 1) Any person who makes a purchase.
2) A person employed to choose and buy stock for a company. Client: A person who buys services or advice from a lawyer, an accountant or other professional. Close: Finalise a sale or deal. convenience store: Small shop located near a residential area that opens long hours, seven days a week. Coupon: Certificate that gives customers a saving when they purchase a specific product. Deal: A business transaction. department store: A large shop or store that carries a wide variety of product lines. direct investment: Entering a foreign market by setting up assembly or manufacturing facilities in that country. Discount: A reduction in price. e-commerce: Buying and selling by electronic means, primarily on the internet. e-marketing: Promotion of products and services over the internet. follow-up: Maintain contact after the sale to ensure customer satisfaction. Extranet: Network that connects a company with its suppliers and distributors Guarantee: A promise that product will be repaired or replaced if faulty. Franchise: Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system. Intranet: A network that connects people to each other within a company. market leader: The company with the largest market share in an industry. joint venture: A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service. product line: A group of products that are closely related. telephone marketing: Using the telephone to sell directly to customers mark up: Percentage of the price added to the cost to reach a selling price. Wholesale: To sell goods and services to those buying for resale (e.g. a shop) or for business use opinion leader: Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others. Packaging: Designing and producing the container or wrapper for a product. Prospect: A potential customer. Representative: A person who represents and sells for a company. shopping centre: Group of shops developed and managed as a unit. Retail: To sell in small quantities, as in a shop, directly to customers. trade fair: An exhibition at which companies in a specific industry can show or demonstrate their products. viral marketing: The internet version of word-of-mouth marketing - email messages that customers pass on to friends. brand image: How a company’s product is perceived (seen) by the consumer.
corporate identity: The colors, designs and words which a company uses to communicate its philosophy and make a statement about itself and products.
banner ad: An advertisment seen on the internet, often in the form of a rectangle at the top of an internet page. It has a large headline and sometimes moving or flashing colours and images.
circulation: About a newspaper or magazine – the average number of copies distributed. For billboards and posters outdoors – the number of people who will potentially see it.
cost per inquiry (CPI): The financial cost of getting one person to inquire (ask) about your product or service. This term is used in direct response advertising.
direct mail: Marketing leaflets or letters sent directly to customers or potential customers via the postal service.
the four Ps of marketing: These are the four basic factors of marketing: product, price, place and promotion.Macromarketing: Macromarketing is how products and prices create demand and consequently have an influence on what is sold in a region.
online sale of goods and services directly to consumers. Benchmarking: Comparing one's products to those of competitors in order to improve quality and performance. chain store: Two or more shops or outlets that have the same owner and sell similar lines of merchandise Buyer: 1) Any person who makes a purchase.
2) A person employed to choose and buy stock for a company. Client: A person who buys services or advice from a lawyer, an accountant or other professional. Close: Finalise a sale or deal. convenience store: Small shop located near a residential area that opens long hours, seven days a week. Coupon: Certificate that gives customers a saving when they purchase a specific product. Deal: A business transaction. department store: A large shop or store that carries a wide variety of product lines. direct investment: Entering a foreign market by setting up assembly or manufacturing facilities in that country. Discount: A reduction in price. e-commerce: Buying and selling by electronic means, primarily on the internet. e-marketing: Promotion of products and services over the internet. follow-up: Maintain contact after the sale to ensure customer satisfaction. Extranet: Network that connects a company with its suppliers and distributors Guarantee: A promise that product will be repaired or replaced if faulty. Franchise: Association between a manufacturer or wholesaler (franchiser) and an independent business person (franchisee) who buys the right to own and operate a unit in the franchise system. Intranet: A network that connects people to each other within a company. market leader: The company with the largest market share in an industry. joint venture: A way of entering a foreign market by joining with a foreign company to manufacture or market a product or service. product line: A group of products that are closely related. telephone marketing: Using the telephone to sell directly to customers mark up: Percentage of the price added to the cost to reach a selling price. Wholesale: To sell goods and services to those buying for resale (e.g. a shop) or for business use opinion leader: Person with a reference, who, because of competence, knowledge, or other characteristics, exerts influence on others. Packaging: Designing and producing the container or wrapper for a product. Prospect: A potential customer. Representative: A person who represents and sells for a company. shopping centre: Group of shops developed and managed as a unit. Retail: To sell in small quantities, as in a shop, directly to customers. trade fair: An exhibition at which companies in a specific industry can show or demonstrate their products. viral marketing: The internet version of word-of-mouth marketing - email messages that customers pass on to friends. brand image: How a company’s product is perceived (seen) by the consumer.
corporate identity: The colors, designs and words which a company uses to communicate its philosophy and make a statement about itself and products.
banner ad: An advertisment seen on the internet, often in the form of a rectangle at the top of an internet page. It has a large headline and sometimes moving or flashing colours and images.
circulation: About a newspaper or magazine – the average number of copies distributed. For billboards and posters outdoors – the number of people who will potentially see it.
cost per inquiry (CPI): The financial cost of getting one person to inquire (ask) about your product or service. This term is used in direct response advertising.
direct mail: Marketing leaflets or letters sent directly to customers or potential customers via the postal service.
the four Ps of marketing: These are the four basic factors of marketing: product, price, place and promotion.Macromarketing: Macromarketing is how products and prices create demand and consequently have an influence on what is sold in a region.
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